Ice Cream Survey Analysis

Ice Cream Survey Analysis

My research topic: Ice cream
Target : Okayama University students
Number of respondents : (110)

(Summary) Students answered 6 questions about ice cream.

(Questions and analysis)

#1

I knew that vanilla would be very popular.
I was surprised that Macha was so popular too.
I think it's popular in Japan.

#2

My personal favorite is Haagen Dazs, but aren't many shops in Japan.
So, I was surprised that it was almost as popular as Baskin Robbins 31.
Convenience stores were also popular and got 3rd place.

#3

Because the respondents were students I was expecting the cheap option to be more popular.
I was surprised to see the mid-ranged price was virtually equal to the cheaper ice cream choice.
Some quality of ice cream is also important to students.

#4

I think that most people want to eat it everyday but we some people might think that it's not healthy. So as I thought, most students answered the several times a week/month choices.

#5

I was surprised by the number of great ideas for new names.
Choosing a new name for a product or store is very important.
I think that having surveys or contests for choosing names are important.

#6

This is a very important question because most people like ice cream but try not to eat too much because it's seen as being unhealthy. This survey enabled to learn more about students' perspective.

(CONCLUSION)

I enjoyed organizing this survey and I was often surprised of the results.
I think ice creams companies in Japan would be very interested to see the results.
Especially if they want to sell more ice cream to Japanese university students.